For producers

Organic Matters is building the audience for organic food in New Zealand.

Listing is free for every farm in the country, and always will be. The organic directory — the map, the searches, everything a consumer reads as organic — is for certified and in-conversion producers, because that is what makes the word mean anything. Cost is never the reason a certified farm is not found.

The paid tools help turn that audience into customers for your business. They do not buy position, they never buy a badge, and we do not take a percentage of your crop.

What we will not do

Each of these is enforced by the database rather than by good intentions — if you want the specifics, ask and we will show you the exact rule.

• Nothing on this platform buys a place in a search result, on the map, or in the order of any list.

• Paying us does not make an organisation more organic.

• We do not follow you around the internet, we carry no third-party advertising network, and we do not sell what we know about you.

• Asking what is organic near you does not tell us where you live.

• Every certified and in-conversion producer in Aotearoa belongs on this map, whatever they can pay. The free listing is not a trial.

The one producers ask about most: we send customers to you and take nothing from the sale. Every buy link on this site goes to your own shop, your own checkout, your own bank account. There is no route through this platform by which a sale of yours could even be counted, which is why there is nothing here to take a percentage of.

Getting listed

1. Register your farm — its name, your region, and your certifier and certificate number if you have one. It takes a minute and there is nobody to email.
2. You confirm your email address. That is what creates your account and your farm’s page as a draft — and it is what stops anybody registering a farm against an address they do not hold.
3. We check your number against your certifier’s public register and record the date we did it.
4. Your page goes up on its own, the moment the certificate checks out and your profile has what it needs. It says who certifies you, your number, and when it was last checked; if you are uncertified it says that just as plainly, alongside whatever you do that you want people to know about.
5. You edit all of it from your portal, whenever you like. Nobody writes about a farm without the farmer.

If you farm another way

Regenerative, biological, spray-free, biodynamic without the certificate, or conventional and honest about it — you can register, and it costs nothing. What you cannot do is appear as organic, and it is worth being exact about where that line falls rather than letting you find it later.

None of this is a judgement about your farming. Plenty of the best growing in this country happens without a certificate, and plenty of certified operations are unremarkable. Certification is not a measure of quality — it is the one claim on this site that somebody independent has checked, and the whole platform rests on it meaning that and nothing broader.

If certifying is something you have thought about, what it takes sets out what each of the four certifiers asks for, how long conversion runs, and who is already growing what you grow. Once your farm is registered, your portal has a button that tells us you are considering it — you will hear back from a person, and nothing about it appears on your page.

Register your farm — free

Advertising policy

• Advertising is sold only to certified organic producers, in-conversion producers, certifiers, Organic Matters partners, and organic sector organisations.
• We will not accept advertising from synthetic agrichemical companies, or from brands making unverified 'natural' or 'eco' claims.
• Every advertisement is visibly labelled. Nothing is ever styled to look like editorial or like a producer's own post.
• Ad revenue keeps the basic listing free for every producer in the country.
• No behavioural tracking, no third-party ad networks, no data sold. Targeting is by region and section only.